Book Title: Foundations in Digital Marketing
Subtitle: Building meaningful customer relationships and engaged audiences
Book Description: Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.
Contents
Book Information
Book Description
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:
- visual storytelling,
- design principles and frameworks,
- search engine optimization and marketing,
- website and landing page optimization,
- content marketing,
- content creation tools and technologies,
- paid advertising,
- social media marketing,
- mobile marketing,
- email marketing,
- attribution,
- conversion rate optimization,
- data and marketing analytics, and
- the future of digital marketing.
The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as, recommended industry certifications and online resources to augment the textbook.
Book Source
This book is a cloned version of Foundations in Digital Marketing by Rochelle Grayson, published using Pressbooks under a CC BY (Attribution) license. It may differ from the original.
License
Foundations in Digital Marketing Copyright © by Rochelle Grayson is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Subject
Online marketing / Social media marketing
Metadata
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Foundations in Digital Marketing Copyright © by Rochelle Grayson is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.