Organizing Persuasive Speeches (Monroe)
Monroe’s Motivated Sequence
research simply doesn’t support this notion. At the same time, research does support that organized messages are perceived as more persuasive as a whole, so using Monroe’s motivated sequence to think through one’s persuasive argument could still be very beneficial.
||I want to listen to the speaker.
|Need—Showing the Need, Describing the Problem
||Something needs to be done about the problem.
|Satisfaction—Satisfying the Need, Presenting the Solution
||In order to satisfy the need or fix the problem this is what I need to do.
|Visualization—Visualizing the Results
||I can see myself enjoying the benefits of taking action.
|Action—Requesting Audience Action or Approval
||I will act in a specific way or approve a decision or behavior.
statistics, examples, testimony) that shows the ramifications or consequences of the problem. Lastly, a speaker needs to point to the audience and show exactly how the problem relates to them personally.
- Theoretical demonstration
- Reference to practical experience
- Meeting objections
attitude, value, belief, or action you proposed. Just telling your audience they should do something isn’t strong enough to actually get them to change. Instead, you really need to provide a solid
argument for why they should accept your proposed solution.
value, or belief.
Specific Purpose: To persuade my classroom peers that the United States should have stronger laws governing the use of for-profit medical experiments.
- Attention: Want to make nine thousand dollars for just three weeks of work lying around and not doing much? Then be a human guinea pig. Admittedly, you’ll have to have a tube down your throat most of those three weeks, but you’ll earn three thousand dollars a week.
- Need: Every day many uneducated and lower socioeconomic-status citizens are preyed on by medical and pharmaceutical companies for use in for-profit medical and drug experiments. Do you want one of your family members to fall prey to this evil scheme?
- Satisfaction: The United States should have stronger laws governing the use of for-profit medical experiments to ensure that uneducated and lower-socioeconomic-status citizens are protected.
- Visualization: If we enact tougher experiment oversight, we can ensure that medical and pharmaceutical research is conducted in a way that adheres to basic values of American decency. If we do not enact tougher experiment oversight, we could find ourselves in a world where the lines between research subject, guinea pig, and patient become increasingly blurred.
- Action: In order to prevent the atrocities associated with for-profit medical and pharmaceutical experiments, please sign this petition asking the US Department of Health and Human Services to pass stricter regulations on this preying industry that is out of control.
The video below goes over the Monroe outline template for this class and should provide you with some ideas and techniques for successfully outlining your speech: